My Experience -

Freelance Director & Editor / 2026 – Present

  • Direct, shoot and edit high-energy social media content on a weekly basis, working with well-known Irish creators on location across Ireland.

  • Produce scripted and spontaneous short-form video, balancing planned shoots with on-the-fly storytelling depending on the situation.

  • Work autonomously on location, managing all aspects of filming and editing while collaborating closely with agency and client representatives on each shoot.

  • Consistently deliver polished, publish-ready content within 24 hours of shooting.

  • Direct and edit interview-style documentary content for a private foster agency, capturing authentic stories from foster carers across Ireland.

Lead Content Creator / Neilson Financial Services / 2022 – 2026

  • Lead the creation and delivery of video and digital content across international markets, including the UK, Canada and Australia.

  • Manage end-to-end production including filming, editing, motion graphics and animation.

  • Oversee a content team, providing creative direction, reviewing output and ensuring brand consistency.

  • Coordinate project briefs and production workflows, ensuring efficient delivery across multiple campaigns.

  • Implemented a structured job-numbering and file management system, improving organisation across 350+ project briefs.

Art Director / ZOO Digital / 2019 – 2022

  • Led creative projects from concept through to final delivery for high-profile clients including Tesco, ESB, Electric Ireland, The Abbey Theatre and Bushmills.

  • Directed on-set video shoots and collaborated with production teams to deliver strong creative outcomes.

  • Produced a wide range of content including video, motion graphics, animation, social media assets and HTML5 campaigns.

  • Developed storyboards and creative concepts aligned with client objectives and brand identity.

  • Adapted creative output for international audiences while maintaining brand consistency.

Digital Designer / Isobar Ireland / 2016 - 2019

  • Delivered animation, social media content and HTML5 banner campaigns for a diverse client base.

  • Worked in a fast-paced agency environment with a strong focus on creativity and deadlines.

  • Collaborated with internal teams to produce engaging, high-quality digital assets.

  • Gained early industry recognition through the ICAD Upstarts program.