Working with Ireland’s primary energy provider meant keeping their visual communications sharp, accessible, and often highly creative. My work spanning everything from complex animated explainer videos to recutting existing TVC footage into punchy, digital-first social content that resonated with a modern audience.

A particular highlight was directing the 'Science Blast' Christmas campaign, where I worked on-set with presenters Phil Smyth and Jon Wood to create high-energy, educational content that felt both festive and engaging. I was also responsible for the visual strategy behind multiple high-stakes recruitment campaigns, including their annual apprentice intake.