For this international production, I traveled to Sydney, Australia, to support a major TVC shoot. While capturing high-end photography for the brand’s site and print assets, I was also tasked with directing and filming a separate suite of "User Generated Content" featuring the lead actors. I had full creative control over these sessions, directing the talent to ensure a natural, high-performance output that felt authentic for social media. I then handled the final post-production, editing the footage into a series of paid social ads.